2026 New York Toy Fair WildBrain Activations:
Strawberry Shortcake
For the 2026 NYTF, Handle It Productions executed high-impact experiential activations for WildBrain's iconic character: Strawberry Shortcake, featuring a VIP and consumer-facing SoHo pop-up, branded Javits Center activations, and strategic partnerships with Magnolia Bakery and Little Words Project.
The campaign generated $27.7K in publicity value through PIX11 coverage, reached 600K+ audiences via event listings, and included four influencer partnerships with 15+ social assets across Instagram and TikTok. Strategic negotiations also resulted in over $2.5K in cost savings.
2026 New York Toy Fair WildBrain Activations: The Teletubbies
For the Teletubbies “Tubby Taxis” activation, Handle It Productions created and executed a high-visibility experiential campaign featuring two fully wrapped shuttle buses transporting Toy Fair attendees throughout Midtown Manhattan. The team managed all logistics, secured premium branding at the Javits Center, and led social content development, generating 16K+ Instagram engagements through a Valentine’s Day NYC campaign. Strategic negotiations also resulted in over $11K in cost savings.
Pinterest
X
Tastemade
Creator Event (9/28/24)
In June 2022, Pinterest and Tastemade announced a multi-year global partnership to scale creators, create content series, and live streaming.
This was the first event celebrating the collaboration between Pinterest and Tastemade. Creators were invited to the Tastemade studios in Santa Monica CA to experience this new duo in action. Influencers, tastemakers and staff enjoyed a custom drink making station, bracelet station, bakery creativity station a DJ and a full photo booth complete with a 9 foot pink elephant!
Reflect & Manifest Event (12/1/24)
This holiday event was for Pinterest and Tastemade employees and creators and was focused on the importance of mindfulness. The event included guest speakers, shopping from small locally owned businesses, wreath making, letter station, video booth, DJ, Tarot Reading & six different food and beverage stations.
Boom
Supersonic Launch
Boom Supersonic's demonstrator aircraft, the XB-1, successfully completed its first flight on January 28, 2025. This launch event was produced by Handle It Productions over the Mojave Desert in California and celebrated the supersonic breaking of the sound barrier.
This monumental event marks the significant step towards the return of commercial supersonic travel
Describe your image
Describe your image
Describe your image
Describe your image
Nice Life
Employee Retreat
This employee offsite retreat was a two day adventure centered on team building and collaboration between Nice Life Recording Company's staff. The days included tarot card readings, a guided mediation and sound bath session, wine tasting, team building games, and much more.
Amazon
GME Global Summit
This Amazon global communications summit spanned across all areas of amazon business including sports, entertainment, global film and television, twitch and wondery. This three day conference allowed all of the different communications teams globally at Amazon to hear from their colleagues on new and upcoming business. Clients enjoyed a cocktail reception to kick off the summit. Teams also came together to make wellness kits for the city of LA and those families affected by the fire. The teams made over 10,000 kits. Teams were also treated to a guest speaker launching on the Wondery Platform, Monica
